The Tufenkian Foundation was launched in 1999 to address the most pressing social, economic, cultural, and environmental challenges facing Armenia. Its founder, entrepreneur James Tufenkian, had already been using his business ventures to promote social justice for over a decade - first in Nepal, then in his ancestral homeland of Armenia. However, it soon became apparent that complex, longstanding issues hindering Armenia’s well-being could not be solved by market forces alone. Instead, they required commitment, innovation, and bold action also from the non-profit sector. For almost two decades, the Foundation has worked to meet this need by modeling new approaches to longstanding challenges, while pioneering projects that create changes that can ripple through multiple layers of Armenian society.